We are all facing challenging times with the current economic climate as it is, but don’t let this put you off investing in the growth of your business. Previous recessions have shown companies that invest more in their marketing during that period have taken considerable market share from competitors who have reduced their marketing investment.
It’s true that for the price of a video you might be able to have a small website produced. However, there is a sentiment within businesses that are getting a website produced, which goes, “build it, and they will come”.
Humbly, we would like to suggest to you, that just isn’t true.
Happy new year!
Looking back, 2011 held some great projects for us – one of our favourites being a video series we produced for Salisbury City Church. Where many of our videos are done exclusively for use on the web, this production was a series of 2 minute testimony videos produced with the intention of being shown on the big screen during the Sunday service, as well as being hosted on Vimeo online and also mastered to DVD as a giveaway in the church welcome pack.