Pay Per Click (PPC) advertising is sometimes referred to as Search Engine Marketing, or SEM. But don’t let these terms put you off – it can be a great addition to your online marketing and business strategy.
PPC advertising is exactly what it says on the tin: you set up an advert, and for each time that advert is clicked on, you pay a fee. The amount of the fee is subject to a large number of variables, from the relevance of your website to the chosen keyword, to the amount that other advertisers are ‘bidding’ for the same keyword.
Get to the top of Google in 5 minutes
And that’s not an exaggeration. With PPC, you have the power to put your website at the top of Google in an instant. However, with great power comes great responsibility. And if you aren’t careful, you can spend a small fortune with little to no results.
If you have a budget to spend on advertising, Pay Per Click (PPC) is a great way to secure quick visitors to your website – to any page of your choosing.
Pay Per Click to improve SEO
PPC can also help with keyword research for general SEO – by providing rapid results on what keywords work and what keywords don’t. These invaluable results would otherwise take months to discover using regular SEO techniques.
Using either Google Adwords or Microsoft Adcentre we can create a campaign that will keep your advertising within budget and on target – contact us to find out more.